A bit about me…

📍 Product Designer based in New York City
🎓 NYU Stern ‘21 | Springboard UI/UX Design
❣️ Inspired by: creating experiences and solutions for causes

Born in L.A. with a global upbringing in Beijing and NYC, I've cultivated a deep understanding of diverse cultures, fueling my empathetic approach to design and strategy. My curiosity about leveraging cultural differences to enhance human experiences led me to the world of user experience design.

I have always been driven to tackle matters and my design journey reflects this passion. I focus on topics that are personally meaningful, to me, such as empowering women in the fields of fitness and professional development. With an understanding of business principles, I aim to create designs that not only meet user needs but also contribute to the sustainability of both businesses and consumers.

Things I enjoy outside of work:

📸 Photography (view my portfolio here)
👾 Videogaming & esports
🏋️ Strength training
✍️ Writing

Where was I before?

  • Jan 2023 - Dec 2023

    Completed 700+ hours of personalized coursework with 1-on-1 mentor oversight on 4 projects.

    Conducted primary and secondary research, competitive analysis, and translated insights into mobile app prototypes using Figma and Miro.

    Interviewed 20+ participants for usability testing, refining project functionalities based on diverse perspectives.

    Authored case studies for all projects, presenting methodologies and outcomes to mentors.

  • Sep 2021 - Jan 2023

    Led the use of Python scripts and Excel VBA to manage weekly performance data, enhancing efficiency by 50%.

    Addressed data validation issues, presenting improvement plans to product managers and engineers for internal tools.

    Streamlined communication among networks, media buyers, and client services for seamless coordination on creative approvals and data delivery

  • Aug 2019 - Sep 2019

    Analyzed 3 sponsorship proposals from brands across the pharmaceutical, consumer packaged goods, and technology industries; provided strategic recommendations to company leadership.

    Put together props, customs, and set design for Season Five of the popular Chinese role play and crime investigation variety show: “Who’s the Murderer”.

    Collaborated with senior producers on creating plot lines for 5 main characters.

  • Jun 2018 - Aug 2018

    Organized data for over 1000 products for the 2018 Marie Claire Beauty Top 100 event on Excel.

    Established business relationships with international creators, PR Agencies, cosmetic companies, and influencers to maximize product awareness among Chinese millennials and Gen Zs.

    Researched and analyzed beauty trends and celebrity social media engagement; delivered relevant findings to senior editors.

  • Jun 2016 - Jul 2016

    Conducted due diligence review on 10+ potential company investments across finance, tech, and sports industries.

    Designed a 60-day social media buzz marketing campaign for Managing Partner’s new book launch to maximize reach to college students.

    Analyzed global retail trends with a focus on omnichannel marketing and the impact of e-commerce, and presented findings to managing partners and clients.